LSU athletics turned a profit during 2023 fiscal year. Here's how.
LSU athletics' revenue for the 2023 fiscal year dipped a little from the year prior, but it still came out ahead, according to the athletic department's annual revenue and expenses report that was filed to the NCAA on Monday.
Per the report, LSU profited $1.36 million during the 2023 fiscal year, a decrease of less than $600,000 from the fiscal year 2022.
The university's fiscal year runs from July 1, 2022 to June 30, 2023.
For the first time, LSU generated more than $200 million in total operating revenue in 2023. The university saw more than a $4 million surge in ticket sales.
Brian Kelly and his football team, Jay Johnson and the baseball team as well as Kim Mulkey and the women's basketball team are to thank in large part for that increase. Football ticket sales went up $2.3 million, baseball ticket sales increased $661,000 and women's basketball set a program record for ticket sales, seeing its total go up $110,000 to $973,880 in 2023.
From the football team's 2022 season-opening game in the Louisiana Kickoff against Florida State, appearance in the SEC championship game against Georgia and its subsequent berth to the Citrus Bowl where it played Purdue, the program's guarantee payout of $4.8 million provided the athletic department a more than $4.3 million financial boon for the school's operating revenue.
The athletics department expensed just under $200 million in 2023 at $199.1 million, which was an $6,4 million increase from 2022, despite seeing its coaching salaries, severance payments and what's listed as "other operating expenses" all go down from 2022 to 2023.
LSU doubled its football recruiting expenses in 2023 to more than $1.9 million after the program spent $742,713 the year prior. But an increase in spending on the recruiting front was a theme across the board as all 12 sponsored sports as the university spent more in than area then what it spent in 2022.
Kelly and the football staff's bowl game bonus increased by $900,000 but where the athletic department saw the most dramatic change in spending was with support staff/administration compensation, benefits and bonuses paid by the university and the Tiger Athletic Foundation.
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Those expenses, which include allowance, fees for speaking engagements, retirement, stipends, memberships, media income, tuition reimbursement/exemptions and earned deferred compensation, went up from $31 million in 2022 to $36 million in 2023.
Cory Diaz covers the LSU Tigers and Louisiana Ragin’ Cajuns for The Daily Advertiser as part of the USA TODAY Network. Follow his Tigers and Cajuns coverage on Twitter: @ByCoryDiaz. Got questions regarding LSU/UL athletics? Send them to Cory Diaz at bdiaz@gannett.com.
This article originally appeared on Lafayette Daily Advertiser: LSU athletics turned a profit during 2023 fiscal year. Here's how.