Jon Bon Jovi to kick off IndyCar season in St. Pete Fastest Seat in Sports
Grammy Award-winning Rock and Roll Hall of Famer Jon Bon Jovi will help lead the field to green to kickoff the 2024 IndyCar season on the streets of St. Petersburg on March 10, as part of a partnership with Meyer Shank Racing primary sponsor SiriusXM.
Bon Jovi will be IndyCar's first guest of the season in its Fastest Seat in Sports two-seater that paces the field during race warmup laps. New MSR co-owner Helio Castroneves, the four-time Indy 500 winner, will be behind the wheel.
In addition, Bon Jovi's SiriusXM channel, Bon Jovi Radio, will be featured on the sidepod of Felix Rosenqvist's No. 60 Honda as the entry's primary sponsor for both St. Pete and the $1 Million Challenge at the Thermal Club.
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"SiriusXM has an amazing network of talent, and it's so cool to get to collaborate with them for programs like this with Bon Jovi," MSR co-owner Jim Meyer said in a release. "It's the best of both worlds for everyone, with these artists getting exposed to IndyCar in a big way, while also helping to raise the profile of these events with their fan bases.
"Not only that, but we have been able to adapt our liveries to showcase each of these artists' own SiriusXM channels. Having Jon Bon Jovi here in St. Pete is great exposure for SiriusXM and for the series as well. We're really hoping that this is just the start of what we can do with SiriusXM for this season."
This article originally appeared on Indianapolis Star: IndyCar: Jon Bon Jovi first guest in Fastest Seat in Sports in St. Pete