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With Cincinnati coming to town, Vic Schaefer reflects on Longhorns' attendance numbers

A Texas fan celebrates in the second half of the Longhorns' game against the Oklahoma Sooners at the Moody Center in Austin, Texas, Jan 24, 2024. The Sooners won the game 91-87.
A Texas fan celebrates in the second half of the Longhorns' game against the Oklahoma Sooners at the Moody Center in Austin, Texas, Jan 24, 2024. The Sooners won the game 91-87.

Of the many concerns that Texas coach Vic Schaefer had following a 91-87 loss to Oklahoma on Wednesday, the Moody Center crowd wasn't one of them.

In his postgame press conference, Schaefer described the crowd as "really special." Texas freshman Madison Booker surmised that "we didn't bring it but our fans did."

While the Longhorns were appreciative of the crowd on Wednesday, those in the Texas ticket office may not have been. For the Red River rumble, Texas announced a crowd of 5,478. That was the seventh-largest crowd of UT's season. Texas has played 12 home games.

On Thursday, an on-campus group voiced its displeasure with the student section at the Oklahoma game. The Longhorn Hellraisers took to social media to say that "As we faced our rival yesterday, we expected to see the stands filled with supporting students, and we're greatly disappointed. We need to come together to support all of our athletes."

The Hellraisers then announced that they are working with The Herd, which is an organization that "will support all women's sports, in hopes we can grow attendance in all sports." According to the Daily Texan, The Herd was started by three Texas students as part of a class project.

The Hellraisers aren't the only ones raising hell about fan support at women's basketball games. Earlier this week, Ole Miss head coach Yolett McPhee-McCuin passionately spoke out about what she believes is a lack of support from the Oxford community for her program.

On Friday, Schaefer was asked if he had seen McPhee-McCuin's comments and if he had any thoughts about the attendance at the Longhorns' games. The answer to both of those questions was yes:

"I did hear what Yolette said at Ole Miss. Y'all know I'm a lifer in this game, and our game has never been in better shape in my opinion than where it is right now from a popularity perspective and the exposure that we're getting from major networks, our game (against UConn on Dec. 3) being on ABC and we had a game on Fox (against Baylor on Dec. 30). I think our game's in such great shape and we have so many great players, so many entertaining players. From that perspective, it is in great shape and it's fun to watch.

"I think y'all know where I came from. We averaged 9,500 a night (at Mississippi State), place was packed, still have the top-20 attendance marks of anything in there to date. And so do I think we could get more or should have more here? Absolutely. But I think any coach worth their salt, they're never going to be satisfied.

"I thought our fans were great Wednesday night. It's what was so disheartening for me. It was loud in there. They willed our team, they tried to get them home and it was too late. And again that was part of my frustration and disappointment was that we did have a good crowd and they were loud and they made it a great home-court advantage. But consistently, are we getting that? Probably not.

Texas Longhorns Head Coach Vic Schaefer walks onto the court ahead of the Longhorns' game against the Oklahoma Sooners at the Moody Center in Austin, Texas, Jan 24, 2024.
Texas Longhorns Head Coach Vic Schaefer walks onto the court ahead of the Longhorns' game against the Oklahoma Sooners at the Moody Center in Austin, Texas, Jan 24, 2024.

"My goal as y'all know is that I don't want my fans to come see who I'm playing against. I want my fans to come see our kids. It shouldn't matter who I'm playing against, y'all. Texas fans should come to see their Texas team play. It doesn't matter who we're playing. They're coming to see our kids. We've got some of the most amazing young women in the country and some of the best players in the country right now here at the University of Texas. Whether you want to talk about Rori Harmon or you want to talk about Booker who's wearing No. 35. And by the way, there was another player here (who wore the No. 35) that was pretty good that I'm told people didn't realize what they were watching when he was here and he was only here for one year until it was too late. Well, you don't want to be that person that is too late.

"I do think we have a great product. I think it's affordable. I think any mom and dad that brings their son or daughter to our game and watch how hard our kids play - other than Wednesday night - they walk out of the arena and go 'Hey, son, junior, I want you to play like Rori Harmon. Daughter, sis, I want you to play like Shay Holle, Madison Booker.' I don't think anyone could walk out of our arena after a game and not tell their son or daughter that. Regardless of if you're watching a female or a male play, you want your kid to be competitive like those people.

"And so yes, would I like a more consistent seven, eight thousand at our games? Absolutely. I think our kids warrant it. But I've had to come to grips being in a place where there's two million people where I thought eight, nine, 10 thousand would be the norm. Obviously it hadn't been the norm. There's a lot to do and lots of distractions, lots of things going on. I think we as a collective, whether it's marketing or whoever, we've got to find new ways of trying to get to new fans. I think that's the biggest thing I would say.

"But I love our fans. We have some very loyal fans here at the University of Texas that I am so appreciative of, our team is appreciative of. I tell them all the time, they're the congregation, they're the choir, right? I got to get them to bring some new people in the congregation. That's my message to them at any function we have is I know who I got in the choir, I've got to get you to help build my congregation."

The Texas Longhorns take the court for the women’s basketball game against the University of Connecticut at the Moody Center on Sunday, Dec. 3, 2023 in Austin.
The Texas Longhorns take the court for the women’s basketball game against the University of Connecticut at the Moody Center on Sunday, Dec. 3, 2023 in Austin.

According to the NCAA, Texas is averaging 6,202 fans per game. That number is largely inflated by the crowd of 10,763 it drew for the UConn game. Texas has exceeded that average just three times this winter. The Longhorns have played in front of more than 6,202 fans for its road games at Arizona, UTRGV, Texas Tech and Kansas State.

Texas ranks 13th nationally and second in the Big 12 in attendance. South Carolina is averaging a nation-best 15,653 fans in its home games. Iowa State's average of 9,830 leads the Big 12.

Ranked 10th in the Associated Press poll, Texas (18-3, 5-3) will host Cincinnati (10-8, 2-5) on Saturday afternoon. After playing the Bearcats, UT has four home games left on its schedule.

This article originally appeared on Austin American-Statesman: Texas basketball coach Vic Schaefer discusses home attendance numbers