Caitlin Clark effect: Fever jersey sales up 1,000%, ticket sales 250%, TV records shattered
The Caitlin Clark effect was real and apparent for the Indiana Fever in the first half of the 2024 WNBA season.
Indiana released its mid-season report, showing a major increase in ... well, basically every category imaginable. Ticket and jersey sales are way up for the Fever. They are also on national TV a lot more than in the past.
Here is what you should know about the mid-season report.
Some key stats on the growth of the Fever brand at the midseason point:
- jersey sales are up over 1000%
- ticket sales up over 250%
- league-high 38 national TV games
- 10 broadcasts with viewership records pic.twitter.com/2f1ykMcWf6— Chloe Peterson (@chloepeterson67) August 14, 2024
Indiana Fever jersey sales skyrocketed
Jersey sales for the Fever are up 1,193%. The Fever set the single-game team store sales record for Gainbridge Fieldhouse on four occassions.
Ticket sales for the Indiana Fever are up over 250%
The Fever saw a 264.6% increase in ticket sales (year over year). Indiana was the top WNBA team in total home and away attendance.
Playoffs? How many more wins do Fever need to snap playoffs drought? A look at the schedule.
Indiana Fever are on national TV... a lot
It was already known before the season that the Fever would get the most national TV games in 2024 (36 at the time). That number has since grown to 38.
Indiana Fever continue to break broadcast records
At the mid-season break, the Indiana Fever were the league's most-viewed team with 10 broadcasts that broke viewership records.
Indiana Fever are top pro sports team in terms of social video views
The Fever had 800 million social media views from April to July. They were also the top team (WNBA, NBA, NFL, NHL or MLB) in video consumption in that timespan. Indiana had 1.8 million followers on social media (No. 1 in the WNBA) and gained 1.3 million from April 15 to July 19 (an increase of 266%).
Corporate sponsorships for the Indiana Fever went up
The Fever saw a 225% increase in corporate sponsorships. Indiana had the largest number of team sponsors in the WNBA.
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This article originally appeared on Indianapolis Star: Caitlin Clark helps Fever see huge jumps in ticket, jersey sales, TV
