Caitlin Clark has become the first college athlete to secure an NIL deal with State Farm
It's no longer just Jake from State Farm, it's now Caitlin Clark from State Farm. Iowa basketball star Caitlin Clark signed a name, image, and likeness deal as a spokesperson for the insurance company.
Clark, the first college athlete to join the Good Neighbor Team in Khakis, said she looks forward to growing the women’s game with the team.
During the 2022-2023 season, Clark scored an average of 27.8 points and made 8.6 assists while shooting 38.9 percent from beyond the arc. Clark plans to return to Iowa for her senior season.
In 2023, Clark received several prestigious awards for her outstanding performance at Iowa. She won the Big Ten Female Athlete of the Year Award, the Honda Cup, and was named the Collegiate Women Athlete of the Year by the Collegiate Women's Sports Award. In addition, she also earned several other awards, including the Naismith, Wooden, and Wade Trophy, as well as the Associated Press Player of the Year and USBWA Ann Drysdale Player of the Year honors.
Honored to be the first college athlete joining team @StateFarm ! 🥳 So, where do I get the freshest khakis @JakeStateFarm ? #ad pic.twitter.com/nTrhjlLBle
— Caitlin Clark (@CaitlinClark22) October 10, 2023
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Caitlin Clark’s notable NIL Deals
Caitlin Clark has signed an NIL deal with State Farm, joining a list of other notable companies who have also partnered with the basketball star.
Nike
Clark, along with five high-profile athletes including LeBron James' son Bronny, signed an endorsement NIL deal with Nike in October 2022.
Excited to officially join the Nike family🤍🤍🤍 let’s gooooo 😎🤫 @nikebasketball https://t.co/mTIuAtaPo6
— Caitlin Clark (@CaitlinClark22) October 10, 2022
Bose Corporation
Bose headphones are frequently worn by high-profile athletes. In 2023, Clark announced a partnership with the audio equipment company during the NCAA Tournament after she was seen wearing them. Other professional athletes working with Bose include Aaron Rodgers, Patrick Mahomes, and Russell Wilson from the NFL.
Buick Automotive
Caitlin Clark added Buick Automotive to the list of NIL deals in March 2023 following her participation in Buick's #SeeHerGreatness campaign.
H&R Block
Clark partnered with H&R Block in "A Fair Shot" campaign to help female athletes earn fair compensation in the NIL space.
The LAST thing I can fit into my schedule is figuring out the tax implications from my NIL deals; so @HRBlock got me a consultation with a tax pro, Irene. She made it easy to understand how my sponsorships could change my taxes. Best decision ever! #HRBlockPartner #AFairShot pic.twitter.com/5hJevg7idh
— Caitlin Clark (@CaitlinClark22) April 8, 2022
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This article originally appeared on USA TODAY: Caitlin Clark continues to grow brand, signs NIL deal with State Farm
