Advertisement

The broadcast of Friday's Milwaukee Bucks game vs. Timberwolves will be found in unusual places

Milwaukee Bucks fans are surely anxious to see their team back on the floor again after the all-star break, and that chance arrives Friday when the Bucks face the host Minnesota Timberwolves at 9 p.m.

But that game won't be on Bally Sports Wisconsin or TNT. It's going to air on WMLW and CBS 58 in Milwaukee. And, as it happens, also on ESPN. For the first time since 2006-07 and for the first of 10 games this year, the games will be available on "free" over-the-air television.

Confused? Here's the rundown:

The Milwaukee Bucks are going to air 10 games on WMLW, starting Friday

Long story short, this is part of an agreement between NBA teams and Diamond Sports, which broadcasts Bally Sports Wisconsin and is slowly trudging through bankruptcy. Part of the deal to remain status quo with Bally broadcasting games was to offer a slate of 10 games to a wider customer base. Milwaukee is not the only market where this is happening.

Where am I going to find WMLW to watch the Milwaukee Bucks?

If you already get Bally Sports through a cable or satellite provider, it's already on your list of channels (see below). But anyone with a TV antenna in the Milwaukee area can tune into these 10 Bucks games for free even without a cable subscription. The games will be offered as free over-the-air television. You can find the game on channels 49.1/58.3.

Here's a look at where to find it on other services:

  • TWC Spectrum: 1007/7

  • Charter Spectrum: 608/8

  • DirecTV: 49

  • Dish: 49

  • AT&T: 1007/7

  • TDS Cable: 1005/5

  • Packerland Broadband: 5.1/13

But CBS will carry the Milwaukee Bucks game, too?

In Milwaukee, CBS 58 will also provide the first game Friday night against the Timberwolves along with WMLW; the other nine games will air solely on WMLW (with one game also airing on Telemundo Wisconsin).

Don't live in Milwaukee? Weigel Broadcasting has a full list of stations around the state airing the games.

As it happens, the Feb. 23 game will also air on ESPN, part of a doubleheader broadcast.

What other Milwaukee Bucks games will be affected?

In addition to the Timberwolves game Feb. 23, other games will be March 1 (at Chicago), March 4 (vs. Los Angeles Clippers), March 8 (at Los Angeles Lakers), March 20 (at Boston), March 28 (at New Orleans), April 3 (vs. Memphis), April 5 (vs. Toronto), April 10 (vs. Orlando), April 12 (at Oklahoma City).

The March 4 game against the Clippers will also air in Spanish on Telemundo Wisconsin, WYTU in Milwaukee.

Will the games also be available on the Bally Sports Wisconsin app?

No, the next game displaying on the Bally Sports Wisconsin app is Feb. 27 against Charlotte.

Who will the announcers be for these Milwaukee Bucks games?

That part, at least, stays the same. The same Bally announcing team of Lisa Byington, Marques Johnson, Steve Novak and Melanie Ricks will be calling the games on WMLW.

Does this mean Bally Sports Wisconsin is beginning to disappear?

Kind of, if only because it's a symptom of the Diamond Sports Group bankruptcy situation, but don't expect Bally Sports Wisconsin to disappear entirely from the equation anytime soon, and that includes for Milwaukee Brewers broadcasts in 2024.

It's frustrating to have to keep searching for Bucks and Brewers games on various devices and apps. Can't we all agree on one channel?

You're definitely not alone in feeling this way, but the news isn't great. Not only do sports leagues supplement potential revenue with national contracts that put occasional games on streaming services like Amazon Prime or AppleTV+, but the deteriorating ecosystem for regional sports networks (RSNs) has created uncertainty over exactly how this all transitions over the next two to five years.

A reported game-changing joint sports streaming venture by Fox, ESPN and Turner — which could conceivably put a ton of sports programming in one place — is encountering legal challenges. And even if that sports package came to pass, it's unclear how that would change the current model for in-market games like Brewers and Bucks on an RSN.

Both MLB and NBA, for their part, have demonstrated an interest in moving on from the RSN model, giving them the freedom to offer their product either directly or through a more stable platform (without violating any contracts). But even if the bankruptcy proceedings for Diamond have accelerated the process, it's still slow.

I don't have an antenna for my TV, so how am I going to get one?

Antennas, both indoor and outdoor versions, are available at most major retailers like Best Buy, Walmart, Home Depot, Amazon and other similar businesses. According to CNET, TV antennas cost around $20 to $40. They don't look like rabbit ears anymore, if that helps. They look like mouse pads.

But we get it; there's a good chance you cut the cord specifically to avoid extra costs, and now you need to spend roughly $30 for an antenna to catch 10 Bucks games? It's fine if you already have an antenna and the technical know-how to hook it back up to your television, but possibly frustrating otherwise.

On the flip side, there's also a substantial audience that will have access to Bucks games for the first time this season.

This article originally appeared on Milwaukee Journal Sentinel: Milwaukee Bucks game vs Timberwolves Friday on CBS, WMLW, how to watch