We asked ChatGPT to design Utah’s NHL jersey. Here’s what happened
Utah officially has an NHL franchise, but it doesn’t yet have a team name.
The Arizona Coyotes name and logo was not included in this week’s blockbuster sale, and new NHL owner Ryan Smith has said he doesn’t want to rush into rolling out new branding.
“As far as the nickname, (Smith Entertainment Group) will take their time with it, even if it means starting next season without new nickname,” according to Pierre LeBrun, who covers hockey for The Athletic, among other sites.
Smith’s comments on branding haven’t stopped Utahns from speculating about where Smith Entertainment Group will eventually land.
Will hockey fans soon be rooting for the Utah Yetis? The Utah Blizzard? The Utah Outlaws?
With the help of ChatGPT, we took our office debate about team branding to a new level and mocked up some jersey options for Smith Entertainment Group to consider.
What will the Utah hockey team be called?
First, we tried out a classic name: the Utah Hockey Team.
The team will almost certainly be called something basic like that for the next year or two.
So let's say Utah's NHL team is the Utah Hockey Club or Utah Hockey Team for the first season or two. What would the jersey look like? One of my colleagues asked ChatGPT. pic.twitter.com/O7bsapZaj7
— Kelsey Dallas (@kelsey_dallas) April 20, 2024
Then, we had ChatGPT design a Utah Yetis jersey, as well as two others built around an alliterative phrase: the Utah Unicorns and Utah Yuccas.
The kids’ sizes of the Utah Unicorns gear would almost certainly fly off the shelves.
You've probably heard calls for Utah's NHL team to be called the Utah Yetis. But let's not overlook other possible alliterative pairings! pic.twitter.com/iIklJGqnht
— Kelsey Dallas (@kelsey_dallas) April 20, 2024
Next, we asked ChatGPT to offer some suggestion’s based on Utah’s unique heritage.
What if the Utah NHL team celebrated the state’s early pioneer settlers or the dinosaurs that once roamed the desert landscape?
The new NHL team could also be given branding that fits Utah's unique heritage and landscape. What about the Utah Pioneers? pic.twitter.com/ouOmZPib5W
— Kelsey Dallas (@kelsey_dallas) April 20, 2024
Then, we prompted ChatGPT to consider Utah wildlife and present an animal-themed jersey.
It’s idea for the Utah Elk is both intimidating and majestic.
Here's my personal favorite from ChatGPT's suggestions. pic.twitter.com/ByG3wkEUg2
— Kelsey Dallas (@kelsey_dallas) April 20, 2024
Finally, we couldn’t resist following through with our colleague’s idea to create a jersey that celebrates the one thing that makes Utah truly special: It’s terrible drivers.
Thank you, ChatGPT, for making our dreams come true.
One last NHL team name/jersey design idea from my colleagues and ChatGPT. I think we can all agree that this is a winner. pic.twitter.com/yecGspZs51
— Kelsey Dallas (@kelsey_dallas) April 20, 2024