For entrepreneurs in pursuit of business growth, the search for the ideal strategy is often unclear. Rhone CEO Nate Checketts joins Wealth! to discuss the business strategies that have fueled his athleisure company's expansion, particularly as they launch a new apparel line for women.

Checketts emphasizes that "the key" to his business's success has been "consistent, steady growth." This approach revolves around continuously innovating new products for consumers while ensuring that the business scales sustainably.

When it comes to pricing strategies, Checketts considers two factors: first, creating the "best possible product" for the consumer, and second, determining what price point the consumer would be willing to pay for that level of quality.

"We look and think about the long-term impact of our decisions," Checketts told Yahoo Finance. "How do we build our customer base for the long term? How do we take good care of our customers and our people?"

For more expert insight and the latest market action, click here to watch this full episode of Wealth!

This post was written by Angel Smith