Nike has 'one more shoe to drop' before expectations reset

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Nike's (NKE) new chief executive Elliott Hill has been assumed to be a beacon of hope and change for the athletic apparel giant. Hill took the mantle of CEO and president on Monday with Barclays Consumer Discretionary Analyst Adrienne Yih believing his leadership will be a major morale boost for Nike employees.

In this segment, Yih explains to Yahoo Finance what kind of time horizon Nike R&D can adopt in order to overhaul and innovate some of its most successful brands.

"Even if he [Hill] has to come out and wipe out the guidance or take away guidance while he figures out what's going on, I think the best strategic action right now is to frankly take guidance away," Yih tells the Morning Brief's Brad Smith. "And let the Street figure out what's going on. And then as you define these different, you know, milestones, then you can bring back that guidance."

To watch more expert insights and analysis on the latest market action, check out more Morning Brief here.

This post was written by Luke Carberry Mogan.

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