As football season kicks off, fans are not only tuning in to watch their favorite teams but are also opening their preferred sports betting apps, hoping to score big. DraftKings CEO Jason Robins joins Yahoo Finance host Josh Lipton to discuss the impact of the NFL season on the sports betting industry.

Robins refers to the NFL season as the "holiday season" for DraftKings (DKNG), characterizing it as the peak period for the company with an influx of new customers and "the biggest time in overall betting." Robins highlights the company's focus on innovation, particularly their emphasis on touchdown betting for this football season.

"There's a lot of momentum right now in the industry. I think as one of the leading operators, DraftKings is benefiting from that," he states.

Discussing user demographics, Robins points out an increasing engagement from women, both in terms of placing bets and interest in women's sports betting markets. He adds that the average age of bettors remains in the early to mid-30s range.

Addressing market competition, Robins expresses confidence in DraftKings' position and continued market share growth. "We view it as we're competing with a number of different companies every single day for the customer, and we have to do the best job of all of them," he explains.

"We always focus on the customer. So if our customer likes something, then we're gonna double down on it, and if they don't, then we're gonna go back and try to find other solutions to the problem," Robins told Yahoo Finance.

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This post was written by Angel Smith