Apple (AAPL) hosted its "It's Glowtime" launch event on Monday, unveiling the new iPhone 16 lineup alongside updated Apple Watches and AirPods. Needham senior media & internet analyst Laura Martin joins The Morning Brief to share her insights on what was showcased in Apple's next generation of devices.

Martin expresses skepticism about the iPhone 16, suggesting that consumers might want to hold off on purchasing. She states it's "just too early" for this release, noting the absence of a key feature many are anticipating: Apple Intelligence. As a result, she believes "there's no compelling reason" for consumers to buy a new iPhone, advising them to wait for the iPhone 17 instead when Apple's AI software will be more developed.

"It's got new colors, and it's thinner, and it's made of titanium, and the camera's better — as it is every year," Martin states, ultimately calling the new model "not that interesting."

However, Martin commends Apple's focus on health benefits in the Apple Watch Series 10 and new AirPods, highlighting features that track conditions like sleep apnea and hearing loss. Martin sees this health-centric approach as "a really competitive advantage" for the tech giant, noting that it encourages users to rely more heavily on their Apple products and remain within the Apple ecosystem.

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This post was written by Angel Smith