AllAnalyst Report
logoMorningstarSeptember 06, 2024

Alphabet Inc.: Alphabet: UK Regulators Home In on the Firm’s Ad-Tech Business

Symbols
GOOG
Sector(s)
Communication Services
Rating
Current Price
$151.87
Fair Value
Economic Moat
Stewardship
Summary

Alphabet is a holding company that wholly owns internet giant Google. The California-based company derives slightly less than 90% of its revenue from Google services, the vast majority of which is advertising sales. Alongside online ads, Google services houses sales stemming from Google’s subscription services (YouTube TV, YouTube Music among others), platforms (sales and in-app purchases on Play Store), and devices (Chromebooks, Pixel smartphones, and smart home products such as Chromecast). Google’s cloud computing platform, or GCP, accounts for roughly 10

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