AllAnalyst Report
logoMorningstarSeptember 06, 2024

The Scotts Miracle-Gro Company: Scotts Benefits From Strong Branding as Profit Restoration Continues

Symbols
SMG
Sector(s)
Basic Materials
Rating
Current Price
$66.35
Fair Value
Economic Moat
Stewardship
Summary

Scotts Miracle-Gro is the largest purveyor of home lawn and gardening products in the US. The business consists of three reporting segments: US consumer, Hawthorne, and other. The US consumer segment consists of a broad range of lawncare products, including grass seed, fertilizer, and lawn-related weed, animal, and disease control. US consumer typically generates the vast majority of companywide revenue and profits. Hawthorne sells indoor gardening and hydroponic equipment, particularly to the cannabis growing industry, while the other segment primarily c

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Analyst Profile

Seth Goldstein

Equity Analyst
Seth Goldstein, CFA, is an equity analyst for Morningstar Research Services LLC, a wholly owned subsidiary of Morningstar, Inc. He covers agriculture, chemicals, copper, and lithium companies in the basic-materials sector. Goldstein is also the Chair of Morningstar's Electric Vehicle Committee.Prior to assuming his current role in 2017, Goldstein was an associate equity analyst covering the basic-materials sector. Before joining Morningstar, Goldstein was a senior financial analyst for Oasis Financial, a financial analyst for Berkshire Hathaway Energy, and a field operations supervisor for the U.S. Census Bureau.Goldstein holds a bachelor's degree in journalism from Ohio University and a master's degree in business administration, with a concentration in finance, from the University of Iowa. He also holds the Chartered Financial Analyst® designation.