Twitter doubles down on live streaming, attracting major partners

Jennifer Shanker
·Segment Producer
Updated
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Twitter is expanding its live streaming content by doubling down on sports, news, and entertainment.

As reported by Variety, social media giant announced that it is further developing with major content companies including the NFL, ESPN, Univision, and MTV for on-demand premium video programming.

“As part of a multiyear partnership extension,” according to Variety, “the league will continue to program video highlights, breaking news and analysis, and will also include new live shows anchored around NFL tentpole events including the NFL Draft.”

Tennessee Titans kicker Ryan Succop, right, announces the final pick of the NFL football draft Saturday, April 27, 2019, in Nashville, Tenn. The last pick of the draft is dubbed "Mr. Irrelevant." Succop was chosen as the final pick of the 2009 draft by the Kansas City Chiefs. UCLA tight end Caleb Wilson, picked by the Arizona Cardinals, is this year's "Mr. Irrelevant." (AP Photo/Mark Humphrey)

Other collaborations and renewals are with The Player’s Tribune, MLS, Bleacher Report, Blizzard Entertainment, The Wall Street Journal, Bloomberg, Live Nation, CENT, Time, and Viacom.

"Millions of people use Twitter every day to follow their favorite teams and players and participate in conversations about the NFL,” NFL Vice President of Digital Media Business Development said in a statement. “We expect these new live shows to be among the most popular programs on Twitter, while serving to drive awareness and tune-in of our biggest tentpole events of the year."

Over the last several years, Twitter has become the epicenter of quick reaction pop culture. The new developments suggest a door may be opening for future TV-rights deals that could phase out basic cable altogether.

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