Parke made its grand return to the Big Apple over the weekend.

From Friday to Sunday, the woman-owned clothing brand hosted its second New York City pop-up in SoHo, drawing in more than 2,000 eager shoppers that lined up around the block to show their support.

More from WWD

• Annabel's World Amazon Day Facade Nods to the Indigenous Nukini Community

• The In Crowd's Wellness Guide to Tackling New York Fashion Week

• Lab-grown Cotton Start-up Galy Raises $33 Million Series B Round From Inditex, H&M

The 1,600-square-foot space featured a range of apparel from its fall 2024 collection and items from previous drops, including denim jackets, jeans, sweaters and T-shirts, along with accessories like hats and tote bags. The fall 2024 collection retails for $165 to $225 and will be available for purchase on Parke’s website starting Sept. 17.

This pop-up follows the brand’s debut in New York City earlier this year, which generated more than $300,000 in sales. While that was already a substantial amount for a first pop-up, Parke surpassed expectations by doubling the sales from the first event over the weekend.

“The pop-up turnout was absolutely insane — I’m so grateful for the turnout. It was nonstop from the moment we opened the doors on Friday morning until [Sunday] night when we closed them,” Chelsea Parke Kramer, founder of Parke, told WWD. “I really feel like SoHo is such a great location for something like this. But, as an aside, I think we could set up in the Upper East Side and our customers would still come. It’s wonderful that everyone could visit us in SoHo and then head to brunch, all while carrying around Parke bags.”

Rapid Growth

Kramer officially launched the direct-to-consumer brand back in 2022 with one goal in mind: creating classic pieces to elevate one’s wardrobe. Since then, Parke has experienced significant growth, marked by a series of challenges and successes.

One of the major obstacles the brand has faced is accurate forecasting. As a newcomer in the fashion industry, Parke noted that she encountered minor difficulties in predicting demand due to the rapidly changing trends and the unpredictable nature of viral phenomena. However, despite these difficulties, the company has successfully expanded, responding swiftly to market shifts and evolving consumer needs.

“Some of our biggest challenges have been forecasting, especially since we’re still relatively new. With ever-evolving trends and things going viral overnight, it’s tough to predict future collections accurately,” Parke said. “We’ve been fortunate in scaling and adapting quickly, but as we look ahead, maintaining our growth and ensuring our products remain distinctive is definitely a priority.”

Despite the challenges, Parke is optimistic about the future, noting that she could never have imagined the brand reaching its current level of success.

“Last year, if someone had asked me where Parke would be right now, I could never have imagined saying that thousands of people would come to our pop-up over the weekend. I really am so incredibly grateful to everyone who supports,” Parke said. “It’s been amazing to build a brand that incorporates denim, sweats and everything in between. I’m honestly very excited about where we’re headed for the rest of the year, and I can’t wait for everyone to see it.”

Best of WWD

• What the Highest-paid CEOs at U.S. Fashion and Retail Companies Make

• Confidence Holds Up, But How Much Can Consumers Take?

• San Francisco Authorities Seize Nearly $2 Million in Suspected Stolen Merchandise

Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.