Next Management, the global talent, modeling and artist management agency, has launched a new division called Who’s Next by Next Management.

The division is being developed in partnership with Andrew Warren, cofounder and creative director of Who’s Next, and is a digital-first extension of the Next Management network which represents a diverse roster of tastemakers, content creators, models, creatives, artists, musicians and athletes.

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Warren joined Next in April as creative director of digital talent. Before that, he spent nearly four years as the cofounder and creative director of CollXab, a social media talent agency. While there, he began managing the talent on all fronts.

The Who’s Next division is a digital-first arm of Next’s existing talent division, producing brand opportunities for talents looking to expand their presence in the digital space.

The new division will support models already signed to Next’s modeling board by expanding their digital profiles. For example, a model like Mieke Visser will now receive support from Who’s Next for social media. The division will offer end-to-end services, including access to its vast network of brand relationships, campaign management and content strategy.

“Who’s Next has already carefully curated a diverse group of individuals who are not only beautiful in all different ways but have powerful stories to be told. Partnering with Next and its communications division, our aim is to amplify and support their unique career paths, backgrounds, passions and stories,” said Warren.

He said the longer-term goal for Who’s Next is to support every model at Next who wants social media help. “We want the models at Next to see the social opportunities that will arise from focusing on their online presence, which will inevitably help their modeling career as well,” said Warren.

Next said it was the first agency in 2010 to represent influencer talents including Rumi Neely, who had a blog called Fashion Toast, and Chiara Ferragni, whose blog is Blonde Salad.

Some of the female talent includes Ming Lee Simmons, Emira D’Spain, Ava Dash, Kate Kope, Mieke Visser, Jocelyn Chew, Haleigh Rosa, Tammy Weatherhead, Jessica Lee Davis, Jennifer Chiu, Florencia Galarza, Dr. Heather Kornmehl, and Nyadollie.

As an example of how Next and Who’s Next talent can cross-pollinate and use all their services (modeling, social ad PR) to build a career, Nyadollie was recently photographed through the modeling side for Riccardo Tisci’s “Boy, Brother, Friend,” a print publication and digital platform that seeks to examine the diaspora and male identities through contemporary art, fashion and theory.

Next also provides in-house communications services to talent and models, which includes brand image strategy, strategic networking, and PR as part of the newly established communications department helmed by Natasha Weber, who previously held senior global communications roles at DKNY, Burberry and Coach.

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