Lifestyle PR Firm DKC Lands Majority Investment From Acceleration Community of Companies

Noor Lobad
1 min read
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New York-based public relations firm DKC has a new owner.

The lifestyle and communications firm, whose clients include Dyson, Airbnb, Resy, MAC Cosmetics and QVC+, has received a majority investment from Michael Nyman’s Acceleration Community of Companies. Concurrent with the investment, ACC and its majority shareholder, Solace Capital, have brought on New York-based growth equity firm Verance Capital as a strategic investor to “support ACC’s next phase of growth.”

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Terms of the deal were not disclosed.

“This is a major milestone in our journey to become a leader in paid, earned, shared and owned communications and marketing solutions,” said ACC founder and chief executive officer Michael Nyman, in a statement. “DKC is a storied and accomplished firm that represents some of the most exciting and well-known brands in the world.”

Founded in 1991 by Dan Klores, DKC offers public relations and creative services to companies across the tech, lifestyle, entertainment, beauty, sports and health care industries. With this investment, DKC president Sean Cassidy has been named CEO, and chief operating officer Matthew Traub has been appointed president.

The acquisition marks ACC’s sixth. The company also owns influencer marketing agency Pixly; communications agency Trailblaze; 3D printing shop Pink Sparrow and marketing agencies MKG and Stripe Theory.

“Michael and ACC are building an extraordinary, impactful modern business that is ideally positioned in this dynamic environment,” Cassidy said in a statement. “By joining the ACC community, we will be able to increase the value we offer clients by providing access to a broader range of marketing and communications capabilities.”

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