Alcohol deliver company Drizly, which recently struck a major deal with Uber (UBER), is poised to benefit from two big trends: The COVID-19 driven boom in delivery services, and the biggest event in professional sports.

While the New England Patriots aren’t represented this year at Super Bowl LV, the team’s former signal caller is leading the Tampa Bay Buccaneers to the big game this year, which is unlike any major sports event in recent memory because of the coronavirus pandemic.

In a recent report by Seton Hall University, nearly two-thirds of the respondents said they will stay home and not watch at parties or in bars — many of which remain shuttered by state and local lockdowns. Meanwhile, experts warn of the potential risk that Super Bowl parties can become a super-spreader events, especially as new variants of coronavirus emerge.

That clears the way for Drizly, a Boston-based alcohol delivery company that’s riding the wave of companies benefiting from a surge in demand for deliveries. Uber on Wednesday announced its plans to acquire Drizly for $1.1 billion dollars in stock and cash, seeking to double down on its UberEats delivery business.

According to Cory Rellas, Drizly Co-Founder & CEO, it’s really a win for the consumer.

“In a world where a consumer can go to a centralized spot and not only have food and now alcohol delivered very quickly, you're starting to see the other categories and the expectation from the consumer side that you should be able to get them instantly,” Rellas told Yahoo Finance in an interview this week.

As a category, web commerce is more entrenched than ever, and that’s not changing anytime soon, Dan Kenary, Harpoon Brewery’s CEO, told Yahoo Finance. He called Drizly “a great, local company” that’s employed by the brewery, and is confident about their future success.

“The interesting thing about Drizly, we are in a three tier system that is heavily regulated by each state,” Kenary explained.

“And they very wisely worked within that system, to get relationships with local stores, to work through the system. The wholesalers support them, the retailers support them and the consumers like them. That's a model that I think is only going to continue to grow,” he added.

And lots of alcohol may come in handy this year for Patriots fans, who find themselves shut out of the post-season for the first time in years.

“We've been so spoiled in New England as the rest of the country hates to acknowledge that we've been playing football deep into January, February for 20 years,” Kenary said.

While Brady and former Patriot Rob Gronkowski will be playing with Tampa Bay Buccaneers on Sunday, “there's a lot of interest locally.”

“It's a very slow time of the year for us typically, the first quarter winter, the Super Bowl, football, the playoffs are really important,” Kenary added.

“St. Patrick's Day in March is a big deal. Mardi Gras...each of these events is pretty darn important to us, especially the off premise events this year, like Super Bowl at home,” he said.

Brooke DiPalma is a producer and reporter for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma.

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