It’s been nearly 18 months since Google announced Home, its entry into the exploding smart speaker category, which now includes the Amazon Echo (powered by Alexa), Apple HomePod (Siri), and Harman Kardon Invoke (Microsoft Cortana).

On Wednesday, at its Made By Google event, Google revealed its second smart speaker device: Google Home Mini, a tiny version of Google Home.

It is a direct shot at Amazon’s Echo Dot.

“We created it from scratch, right down to the yarn,” said Isabelle Olsson, lead designer for Google Home hardware. “It’s durable and soft, but also transparent enough to let through light and sound.”

The new mini speaker will retail for $49 in the US, and hits stores Oct. 19.

According to reports, Home Mini will also sell for potentially as low as $24 at Walmart, which accidentally leaked photos and pricing info on the device before Google’s event on Wednesday.

Google has launched its Home device in five new countries this year, and Rishi Chandra, VP of Google Home products, touted the new VoiceMatch feature, which recognizes your voice as your own and serves up your own personalized data like calendar or contacts. “This is a really big deal,” Chandra said. “An assistant can only be truly useful if it knows who you are.” Google is also rolling out linked family accounts for Home, so that the device can make household-wide announcements for children in the mornings, to give one of Chandra’s use cases.

Google also announced on Wednesday a fancy new $399 music speaker, the Home Max.

Google’s SVP of hardware Rick Osterloh raved that all of Google’s new devices are, “radically helpful. They’re fast, they’re easy to use, and they’re there when you need them.”

—

Daniel Roberts is a writer at Yahoo Finance, covering tech and media. Follow him on Twitter at @readDanwrite.

Read more:

Google reveals Home Max music speaker to take on Apple HomePod

Here’s why Google Home can take on Amazon Echo

Apple unveils HomePod speaker to compete with Amazon Echo, Google Home

I hate my iPhone, but I’ll still never switch to Android

Why I love my iPad Mini