Fidelity Set to Unveil a Revamped Desktop-Trading Platform
(Bloomberg) -- Fidelity Investments is unveiling a revamped desktop platform for active traders, featuring faster processing speeds and a refreshed look.
Most Read from Bloomberg
Urban Heat Stress Is Another Disparity in the World’s Most Unequal Nation
From Cleveland to Chicago, NFL Teams Dream of Domed Stadiums
Singapore Ends 181 Years of Horse Racing to Make Way for Homes
For a Master of Brutalist Provocations, a Modest Museum Appraisal
The firm’s Active Trader Pro platform, which will include a new engine powering behind-the-scenes processes, will be rolled out as a beta version to some existing customers Tuesday, according to a person with direct knowledge of the plan. A waitlist for additional sign-ups was also offered on Reddit.
Fidelity competes with brokerages including Charles Schwab Corp. — which recently completed an integration of TD Ameritrade Holding Corp.’s client accounts and assets — as well as Interactive Brokers Group Inc. and Robinhood Markets Inc.
The retail trading business has gotten more competitive, with new entrants jockeying for market share to meet rising consumer demand for trading services. Americans can now even legally wager on election outcomes.
(Updates with rollout plan in second paragraph.)
Most Read from Bloomberg Businessweek
Hamas Struck Israel to Spark a Wider Conflict. A Year Later, It’s Got One
Rotting Rice in India Fuels Discontent About Modi’s Food Policy
©2024 Bloomberg L.P.