Europe Gift Card and Incentive Card Intelligence Report 2024: Market to Grow by Over $20 Billion to 2028 - Focus on Regulatory Changes, Strategic Partnerships, & Product Launches and Innovations
European Gift Card and Incentive Card Market
Dublin, Oct. 17, 2024 (GLOBE NEWSWIRE) -- The "Europe Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Q2 2024 Update" report has been added to ResearchAndMarkets.com's offering.
The gift card industry in the region is expected to grow by 7.9% on annual basis to reach US$71.4 billion in 2024. The gift card industry in Europe will continue to grow over the forecast period and is expected to record a CAGR of 6.4% during 2024-2028. Gift card market in the country will increase from US$66.2 billion in 2023 to reach US$91.7 billion by 2028.
This report provides a detailed data centric analysis of gift card market, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of gift card market dynamics, market size and forecast.
The European gift card sector is thriving, driven by significant product innovations and strategic partnerships like Marks & Spencer's with Runa. Local government initiatives are also making a substantial impact, with rising sales and support for independent retailers, signaling continued growth and positive economic influence in the region.
Key Developments in the Gift Card Sector in Europe
The European gift card sector has seen several noteworthy product launches that reflect the growing demand and innovation within the market.
Product Launches and Innovations
Marks & Spencer's Gift Card Revenue Surge: Marks & Spencer reported a 245% increase in gift card revenue in 2023, attributed to its partnership with Runa, a digital value payments network. This collaboration has enabled Marks & Spencer to enhance its gift card distribution and streamline its ordering process, thereby expanding its customer base and improving sales performance.
Strategic Partnerships
Marks & Spencer's Partnership with Runa: Marks & Spencer reported a 245% increase in gift card revenue in 2023, attributed to its partnership with Runa, a digital value payments network. This collaboration has enabled Marks & Spencer to enhance its gift card distribution and streamline its ordering process, thereby expanding its customer base and improving sales performance.
Local Gift Card Programs: Various local governments in the United Kingdom initiated gift card programs aimed at boosting economic activity in their communities. For instance, Miconex reported a substantial increase in local gift card sales, which reached £12.4 million in 2023, with a 69% rise compared to the previous year. This trend is expected to continue, with more towns and cities launching their own local gift card initiatives to support local businesses.
Regulatory Changes
Local Government Gift Card Programs: Numerous local governments, especially in the United Kingdom, have launched gift card initiatives aimed at revitalizing local economies. These programs are designed to encourage spending in local businesses and have seen significant success. For instance, Miconex reported that local gift card sales reached £12.4 million in 2023, with a 69% increase compared to the previous year. This trend is expected to continue, with more towns and cities adopting similar programs in 2024.
Support for Independent Retailers: The local gift card programs are specifically aimed at driving consumer spending in high streets and downtown areas, supporting both independent and national retailers. The initiatives have proven effective in encouraging consumers to spend above the value of the gift cards, further stimulating local economies.
A bundled offering, comprising 1 regional and 15 country reports
Europe Gift Card and Incentive Card Market Intelligence (Databook)
Norway Gift Card and Incentive Card Market Intelligence (Databook)
France Gift Card and Incentive Card Market Intelligence (Databook)
Germany Gift Card and Incentive Card Market Intelligence (Databook)
Italy Gift Card and Incentive Card Market Intelligence (Databook)
Spain Gift Card and Incentive Card Market Intelligence (Databook)
United Kingdom Gift Card and Incentive Card Market Intelligence (Databook)
Netherlands Gift Card and Incentive Card Market Intelligence (Databook)
Austria Gift Card and Incentive Card Market Intelligence (Databook)
Belgium Gift Card and Incentive Card Market Intelligence (Databook)
Greece Gift Card and Incentive Card Market Intelligence (Databook)
Switzerland Gift Card and Incentive Card Market Intelligence (Databook)
Poland Gift Card and Incentive Card Market Intelligence (Databook)
Denmark Gift Card and Incentive Card Market Intelligence (Databook)
Finland Gift Card and Incentive Card Market Intelligence (Databook)
Russia Gift Card and Incentive Card Market Intelligence (Databook)
Key Attributes:
Report Attribute | Details |
No. of Pages | 4288 |
Forecast Period | 2024 - 2028 |
Estimated Market Value (USD) in 2024 | $71.4 Billion |
Forecasted Market Value (USD) by 2028 | $91.7 Billion |
Compound Annual Growth Rate | 6.4% |
Regions Covered | Europe |
Scope for Each Databook
Total Spend on Gifts
By Consumer Segment (Retail and Corporate)
By Product Categories (13 Segments)
By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments
Gross Load Value
Transaction Value
Unused Value
Average Value Per Transaction
Transaction Volume
Average Value of Card Purchased
Number of Cards
Gift Card Market Size by Consumer Segment
Retail Consumer
Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size
By Retail Consumer
By Retail Purchase Occasion
By Corporate Consumer
By Corporate Purchase Occasion
By Company Size
Gift Card Market Size by Retail Consumer
By Functional Attribute
By Occasion
Festivals & Special Celebration Days
Milestone Celebration
Self-Use
Other
Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics
Consumer Purchase Behaviour
Gift Card Buyer by Age Group
Gift Card Buyer by Income Level
Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer
By Functional Attribute
By Occasion
Employee Incentive
Sales Incentive
Consumer Incentive
By Scale of Business
Gift Spend by Product Categories (Split by Retail and Corporate Consumers)
Food & Beverage
Health, Wellness & Beauty
Apparel, Footwear & Accessories
Books & Media Products
Consumer Electronics
Restaurants & Bars
Toys, Kids, and Babies
Jewelry
Sporting Goods
Home & Kitchen Accessories & Appliances
Travel
Entertainment & Gaming
Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)
Ecommerce & Department Stores
Restaurants & Bars
Supermarket, Hypermarket, Convenience Store
Entertainment & Gaming
Specialty Stores
Health & Wellness
Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)
Gift Card Online Sales
Gift Card Offline Sales
1st Party Sales
3rd Party Sales
Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers
Aldi Group
XXXLutz Group
Schwarz Beteiligungs GmbH
Steinhoff International Holdings Ltd
M-Preis Warenvertriebs GmbH (Molk)
Amazon.com Inc
Etn Franz Colruyt NV
Delhaize Group Sa
Inter Ikea Systems BV
Blokker Nederland BV
FDB Group
Dansk Supermarked A/S
Dagrofa ApS
Reitangruppen AS
Dixons Carphone Plc
Jysk Holding A/S
S Group
Kesko Oyj
Alko Oy
Suomen Lahikauppa Oy
Stockmann Oyj Abp
Carrefour SA
E Leclerc
ITM Enterprises SA
Auchan Group SA
Systeme U Centrale Nationale Sa
Edeka Zentral AG & Co KG
Rewe Group
dm-Drogerie Markt GmbH & Co KG
Tengelmann Group, The
Dirk Rossmann KG
Globus Holding GmbH & Co
H&M Hennes & Mauritz AB
Sklavenitis J&S SA
Marinopoulos SA
Diamantis Masoutis SA
Inditex, Industria de Diseno Textil SA
Hondos Bros
Coop Italia scarl
CONAD - Consorzio Nazionale Dettaglianti Scrl
Esselunga SpA
Selex Gruppo Commerciale SpA
Gruppo Eurospin
Crai Secom SpA
Apple Inc
Royal Ahold NV
Jumbo Supermarkten BV
Sperwer Holding BV
Intergamma BV
Hema BV
Detailresult Groep NV
Jeronimo Martins SGPS SA
Tesco Plc
Eurocash SA
Metro AG
Euro-net Sp zoo
Magnit OAO
X5 Retail Group NV
Dixy Group OAO
Lenta OOO
M Video OAO
DNS Group
El Corte Ingles SA
Eroski Grupo
Migros Genossenschaftsbund eG
Coop Genossenschaft
Maus Freres SA
fenaco-LANDI Gruppu
Associated British Foods Plc
Next Plc
J Sainsbury Plc
Wal-Mart Stores Inc
TJX Cos Inc, The
Wm Morrison Supermakets Plc
For more information about this report visit https://www.researchandmarkets.com/r/1fgnya
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