Technological developments in milling are expected to improve the output and quality of calrose rice. More sophisticated processing methods and precision milling are examples of innovations that will improve consistency and texture of calrose rice.

NEW CASTLE, Delaware, Oct. 18, 2024 (GLOBE NEWSWIRE) -- Allied Market Research published a report, titled, "Calrose Rice Market by Type (U.S. source and Australian source), and Application (Direct edible and Deep processing): Global Opportunity Analysis and Industry Forecast, 2024-2033". According to the report, the calrose rice market was valued at $54.3 billion in 2023, and is estimated to reach $77.5 billion by 2033, growing at a CAGR of 3.7% from 2024 to 2033.

Prime determinants of growth

The growing demand from consumers for premium, adaptable rice types and growing health consciousness are the main factors driving the calrose rice market. The market is expanding owing to consumers' rise in desire for calrose rice, which has a soft and sticky texture. Modern customers find rice that is more convenient and appealing due to innovations in rice processing and packaging. In addition, increase in disposable incomes and the globalization of Asian cuisine both support the demand for calrose rice in global markets. The market growth is also supported by strategic alliances and funding from important production and distribution companies. As customers look for higher-quality food options, the shift towards premium, organic, and specialty rice varieties also helps the calrose rice market grow.

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Segment Highlights

By type, the U.S. source segment dominated the market with the highest market share in 2023. Calrose rice, which is mainly farmed in California and is renowned for its medium-grain variation, is widely available in the U.S. Calrose rice is valued for its mildly sticky, soft texture, which makes it versatile in a variety of culinary applications. Most of the calrose rice grown in the U.S. comes from California owing to its perfect growing environment.

By application, the direct edible segment dominated the market with the highest share in 2023, due to its great consumer demand and adaptability. Calrose rice, which cooks to a soft and sticky texture, is a staple in many Asian and Mediterranean meals. Its widespread use in salads, pilafs, and sushi demonstrates its versatility. Calrose rice is preferred by health-conscious consumers due to its nutritional qualities, which include a favorable ratio of protein to carbohydrates. Growing urbanization, shifting dietary habits, and the popularity of home cooking are the main drivers of the market. The increased demand for sustainable and healthy food options is driving producers to concentrate on organic and non-GMO varieties, which will accelerate market expansion.

Regional Outlook

The demand for both local and export products is driving robust production in the U.S., especially in California. Due to its superior quality, Calrose rice is becoming more popular in China, which has boosted imports and local collaborations. Growing consumer demand for convenient, high-quality rice products is driving both domestic and foreign businesses to enter new markets in the Asia-Pacific region, which includes Australia and New Zealand. The calrose rice market is characterized by a range of customer preferences, and to match these demands, significant developments in these regions include strategic alliances, product innovations, and investments in processing technology.

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Players: -

• California Family Foods

• American Commodity Company

• Farmers' Rice Cooperative

• Pacific International Rice Mills

• Doguet's Rice Milling Company

• Far West Rice

• Hinode Rice

• Sun Valley Rice

The report provides a detailed analysis of these key players in the global calrose rice market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.

Recent Development:

• In March 2024, Sun Valley Rice built its processing facility in California to boost production capacity and enhance supply chain effectiveness.

• In April 2024, a new premium Calrose rice line from Golden Dragon Rice was introduced to cater to urban consumers looking for superior rice choices.

• In June 2023, the Wuhan Rice Group invested in innovative milling equipment to raise the quality and uniformity of its Calrose rice products.

• In May 2024, Tilda concentrated on the Calrose rice market as it grew its distribution network throughout Southeast Asia.

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