Baozun Inc. (NASDAQ:BZUN) is possibly approaching a major achievement in its business, so we would like to shine some light on the company. Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. With the latest financial year loss of CN¥278m and a trailing-twelve-month loss of CN¥262m, the US$136m market-cap company alleviated its loss by moving closer towards its target of breakeven. The most pressing concern for investors is Baozun's path to profitability – when will it breakeven? Below we will provide a high-level summary of the industry analysts’ expectations for the company.

See our latest analysis for Baozun

According to the 10 industry analysts covering Baozun, the consensus is that breakeven is near. They expect the company to post a final loss in 2024, before turning a profit of CN¥49m in 2025. The company is therefore projected to breakeven just over a year from today. How fast will the company have to grow each year in order to reach the breakeven point by 2025? Working backwards from analyst estimates, it turns out that they expect the company to grow 83% year-on-year, on average, which signals high confidence from analysts. Should the business grow at a slower rate, it will become profitable at a later date than expected.

Given this is a high-level overview, we won’t go into details of Baozun's upcoming projects, but, keep in mind that generally a high growth rate is not out of the ordinary, particularly when a company is in a period of investment.

One thing we’d like to point out is that The company has managed its capital judiciously, with debt making up 19% of equity. This means that it has predominantly funded its operations from equity capital, and its low debt obligation reduces the risk around investing in the loss-making company.

Next Steps:

This article is not intended to be a comprehensive analysis on Baozun, so if you are interested in understanding the company at a deeper level, take a look at Baozun's company page on Simply Wall St. We've also compiled a list of pertinent factors you should further research:

1. Valuation: What is Baozun worth today? Has the future growth potential already been factored into the price? The intrinsic value infographic in our free research report helps visualize whether Baozun is currently mispriced by the market.

2. Management Team: An experienced management team on the helm increases our confidence in the business – take a look at who sits on Baozun’s board and the CEO’s background.

3. Other High-Performing Stocks: Are there other stocks that provide better prospects with proven track records? Explore our free list of these great stocks here.

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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.