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The Benefit Cosmetics 2024 beauty advent calendar is *insanely* good — here's what's inside the 24-piece gift set

The $221 beauty advent calendar has almost 1,000,000 views on TikTok — here's why it's going viral.

benefit cosmetics advent calendar, Benefit Cosmetics The Gorgeous Grocer Beauty Advent Calendar Set from sephora canada on pink background
Don't walk, run! This jam-packed "Gorgeous Grocer" advent calendar from Benefit Cosmetics is almost guaranteed to sell out (Photos via Sephora).

I've said it before and I'll say it again: It's never too early to start thinking about (and shopping for!) your 2024 advent calendar. Is it still warm enough to wear swimsuits and sandals? Absolutely. But hear me out: Christmas isn't that far away, and advent calendars, especially the viral ones, are known to sell out.

One advent calendar I am betting will be one of this year's sell-out picks is Benefit Cosmetics The Gorgeous Grocer Beauty Advent Calendar Set.

Don't walk, run! This jam-packed "Gorgeous Grocer" advent calendar from Benefit Cosmetics is almost guaranteed to sell out. 

$221 at Sephora
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$221 at Shoppers Drug Mart

For reference, Benefit's 2023 advent calendar sold out far before last year's holiday season, so if 2024 is anything similar, we predict this one will follow suit.

For a sneak peek of what's inside the viral beauty advent calendar and shop the gift set before it (inevitably) sells out, check out the details below.


Valued at a whopping $425, this limited-edition set from Benefit Cosmetics contains 24 cult-favourite beauty goodies, including three full-size favourites: The POREfessional Smoothing Pore Minimizing Primer, a BADgal BANG! Volumizing Mascara in Intense Pitch Black and the 24-HR Brow Setter 24-Hour Invisible Shaping & Setting Gel for brows.

  • Benefit Cosmetics The POREfessional Pore Minimizing Primer

Ahead of the holiday season, Benefit Cosmetics shared a more in-depth look at the Gorgeous Grocer on TikTok. The video has since racked up more than 915,000 views and 52,000 "likes" from fans. Warning: spoilers ahead!


We have our sights set on the Benefit Cosmetics The Gorgeous Grocer Beauty Advent Calendar Set, but it is far from the only wishlist-worthy beauty advent calendar this year.

From Sephora's iconic Sephora Collection Advent Calendar to a fan-favourite pick from Liberty London that's worth a staggering $2,400 (yes, seriously!), keep scrolling for the best beauty advent calendars you can shop in Canada in 2024.

The Sephora Collection Advent Calendar contains 24 beauty and self-care goodies from the Sephora Collection, including makeup, skincare, bath products and accessories.

$68 at Sephora

This fan-favourite beauty advent calendar is one of the UK's most popular (and luxurious!) advent calendars, and this holiday season, it's available to Canadian shoppers. Worth a staggering $2,400, the Liberty Beauty Advent Calendar 2024 contains 28 products (18 of which are full-size!), including bestsellers from La Mer, Augustinus Bader, OUAI and so much more.

$520 at Liberty London

We've all heard about advent calendars, but what about post-holiday, "After Advent" calendars? This fun gift set from Sephora is for those weird in-between days between Christmas and New Year's Eve. The mini set includes two Sephora Collection masks, nail polish, mascara and more.

$48 at Sephora

Calling all Bobbi Brown fans: This 12-piece beauty advent calendar includes everything you need for a glowing and gorgeous holiday season, including the brand's bestselling full-size Long-Wear Cream Shadow Stick and full-size Extra Plump Lip Serum.

$264 at Shoppers Drug Mart

A strong contender for the best beauty advent calendar in 2024 is this luxe pick from Revolve Beauty. Valued at $735 CAD, it features 27 products, including six full-sized products from bestselling brands like Summer Fridays, Charlotte Tilbury, Too Faced, and DIBS Beauty.

$239 at Revolve

The limited-edition Lancôme Advent Calendar is valued at $840 (yes, seriously!) and features 24 boxes of beauty surprises. Beauty lovers can look forward to five full-sized and 19 travel-sized products, including fragrances, skincare, and makeup.

$250 at Shoppers Drug Mart

Celebrate the festive season the way it was intended: In full glam. This 24-piece gift set includes everything you need to enhance your beauty routine, from shimmering eyeshadows to lipsticks, glosses, oils and liners.

$84 at Look Fantastic

Valued at a whopping $1,180 (yes, over $1,000!), this 12-day advent calendar from celebrity-favourite beauty brand Augustinus Bader is packed with skincare cult classics and new formulas. 

$785 at Sephora

This assortment of Yves Rocher goodies will tide you over until the festive season draws to an end. The 24-piece gift set includes six full-sized products, 14 travel-sized products and four samples of face, body care, hair care, fragrance and more. 

$79 at Yves Rocher

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