This 'holy grail' swimsuit sold out 25 times in one year - but it's finally back in stock
When it comes to swimwear, it’s all about finding the perfect fit.
Enter Summersalt: the swimwear brand receiving rave reviews from real women online.
The brand’s coveted one shoulder Sidestroke swimsuit is so popular, it’s sold out 25 times in just one year, with over 10,000 women joining a waitlist to get their hands on this must-have summer item.
The key to Summersalt design is its unique “data-focused fit system.” Designers collected 1.5 million measurements and scans from 10,000 real women to create pieces ranging from size 2 to 22.
Co-founded in 2017 by Missouri native Lori Coulter and Reshma Chattaram Chamberlin who immigrated from Mumbai, the brand originated out of a need to find swimwear options for the everyday woman.
“We were both tired of seeing the oversexualized approach to swimwear,” Chamberlain said. “We wanted a brand to appeal to women like us so we could feel sexy on our own terms. We wanted to appeal to women across the country, whether it’s a mom in Missouri or a stylish girl in Brooklyn… Women like us are immigrants. Women like us are moms. Women like us are size 2 and women like us are size 22.”
By operating as a direct-to-consumer retailer, Summersalt is able to create affordable swimwear pieces for $95 USD without sacrificing quality. The brand uses sustainable fabric that’s five times stronger than its competitors, made from 78 per cent recycled polyamide.
Each suit is designed as an investment piece, with four times the compression of the average suit to ensure they retain their shape for years to come.
With nearly 200 five-star customer reviews, The Sidestroke is one of Summersalt’s best-selling swimsuits. This asymmetrical one shoulder design, available in nine different colours, has been called “the holy grail of swimsuits” by customers for offering ample bottom coverage and chest support.
“I have never felt so comfortable in a swimsuit!” verified user Megan K. said of her purchase. “I get so many compliments in this suit and it is so flattering. The compression really keeps everything in the right place.”
Whether you’re looking for a fun and flirty two-piece or a sexy one piece, Summersalt has more than 70 styles to choose from, and your must-have beach accessories to boot.
SHOP IT: Summersalt, $127 CAD
The editors at Yahoo Lifestyle Canada are committed to finding you the best products at the best prices. At times, we may receive a share from purchases made via links on this page.
Let us know what you think by commenting below and tweeting @YahooStyleCA! Follow us on Twitter and Instagram.
