Missoma's Black Friday Sale Is The One We're All Waiting For
Missoma's Black Friday sale is one of the few that always gets the ELLE UK editors' attention. Because while other brands opt for a classic clearance event in November, Missoma tends to discount absolutely everything on its site.
Not only does Missoma count the likes of Gigi and Bella Hadid, Dua Lipa, Kendall Jenner and the Duchess of Cambridge as fans, it's also one of the OG affordable jewellery brands. In fact, along with Monica Vinader (which is another label to look out for come November 29), the brand has been a cornerstone of the UK's demi-fine market since its foundation in 2008 – and our fashion editors have been fans ever since.
Last year, Missoma's Black Friday offering was so good, British-American designer Harris Reed took to Instagram to shout about the event. Posting a series of pics of famous friends – Florence Pugh, Hailey Bieber, Gigi and Bella Hadid, no less – wearing his coveted collection with the brand, he said:
'My beloved collection that I created almost three years ago today is on sale for Black Friday up to 40% off. Pieces and sizes are selling out as we speak. Go get your fabulous holiday shopping on and enjoy treasures that I've created with so much love and detail!'
Missoma rarely marks down new-season pieces or dishes out promo codes. Until Black Friday, that is, when it tends to knock money off everything on site.
What to buy in Missoma's Black Friday Sale:
Where do we even begin? Missoma is the queen of collabs and right now we've got influencer Lucy Williams' latest offering on our minds. We're also coveting the Axiom chain (considered a staple by Gigi Hadid and Cara Delevingne), Bella Hadid's Entwine hoops and The Princess of Wales' pink Pyramid earrings. And for the nostalgic appeal alone, we're also hoping the same Hot Rox hoops JLo wore on the cover of ELLE back in 2007 will be included in the discounts.
Missoma's Black Friday Sustainability Pledge:
There’s also a more conscious reason to shop Missoma for Black Friday, with the brand moving forward with their goal to plant 1 million trees by 2026.
To offset the conspicuous consumerism, Missoma has partnered with charity TreeSisters every Black Friday since they launched e-tail. For the past five years, one tree has been planted for every order made, ensuring the sale gives something back. TreeSisters is a nonprofit organisation which exists to prompt collective responsibility for planetary restoration with a focus on empowering women and tropical reforestation.
‘Before sustainability became a byword and a must-have, we started planting trees to offset carbon emissions with the female-founded company Tree Sisters,' Marisa Hordern, Missoma's founder tells ELLE UK. Today Missoma has planted approximately 250,000 trees, and, what's more, she adds: 'Missoma is carbon neutral on deliveries and returns, which we track in real time.'
When is Black Friday 2024?
Black Friday falls on the last Friday of November every year – which, this year, is November 29 – but back in 2023, Missoma launched its sale three days early. Keep your eyes peeled to make sure you can bag your wishlist pieces when the discounts go live.
Does Missoma take part in Black Friday?
For the past five years, Missoma has offered its customers a generous Black Friday discount, and 2024 will hopefully be no different.
What about Cyber Monday?
Missoma's sale usually continues through the weekend into Cyber Monday, which falls on December 2 this year.
Hold up, what even is Black Friday?
If you've been hiding under a rock/are new to the biggest shopping event of the year that is Black Friday, let us enlighten you real quick.
Black Friday was originally an American holiday, thought to be kick-started by department store Macy’s in the 1930s. The annual event didn't get its name until later on, when it grew in popularity during the eighties.
It wasn't until decades later, in 2010, that the UK started cashing in on the shopping event. First up, Amazon: the e-tailer began offering customers online discounts and deals on the same day as the sales in the US. Fast forward to 2023, and Black Friday is basically bigger than Boxing Day sales, with most high street and even some luxury stores taking part.
What's the deal with Missoma's Black Friday shipping?
One of Missoma's main priorities is being kinder to the environment, so it tends to do blanket sales rather than staggered clearance mark-downs to make things easier for customers and prevent multiple orders being shipped out.
The brand is pretty generous when it comes to delivery, too: standard shipping is free on orders over £50 takes just 2-3 working days. If you need your jewellery faster, you can opt for next day delivery for a £5.95 fee or spend £100 to get it for free.
If you live in London and you're hella impatient, you can pay £12 to nab same day delivery on your Black Friday spoils.
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