Lisa LaFlamme, 60, says she's 'not trying to look young' in new beauty campaign: 'I'm trying to age well, age with grace'

Lisa LaFlamme is getting candid about what aging means to her. The 60-year-old Canadian TV personality opened up about embracing her older self in a new beauty campaign from Estée Lauder Canada featuring different women in media whose stories shine a light on self-confidence.

The campaign, called #BecauseOfMyAge, features three other women, including former Breakfast Television host Jennifer Valentyne, Toronto radio host Leslie Yip and Quebec-based journalist Vânia Aguiar. Speaking about her own experience with aging, LaFlamme noted getting older has had numerous benefits to her life.

"Because of my age, I'm more confident, I have more wisdom," the former CTV National News anchor said in a video. "I never had a work-life balance, ever. I worked all the time. Now, because of my age, I realize it is critically important to take time for yourself, to just breathe."

The award-winning journalist added she's proud of her accomplishments, particularly her journalism and humanitarian work, which have landed her accolades like the Order of Canada. "I know that having worked in a male-dominated industry for over 35 years, every single step has been hard fought. ... I think so often, women aren't recognized for their accomplishments. They're only looked at for their appearance."

LaFlamme then reflected on covering "sudden change" throughout her entire career as a journalist, and then suddenly becoming the breaking news in 2022 when she revealed her CTV News contract would not be renewed.

Back then on Aug. 15, LaFlamme had shared in a video posted on X, known as Twitter at the time, that she was "blindsided" by Bell Media's decision. It was a move that spurred controversy, particularly around sexism, as a vice president of the company allegedly made comments about LaFlamme's hair turning grey.

"I put that sudden change into perspective as quickly as I could, and that has given me strength. It then just becomes, 'How do you manage change?' The comeback is better than the setback," LaFlamme continued in the Estée Lauder campaign video. "It really is, and I try to prove that to myself every day."

Wrapping up her interview, LaFlamme shared she's in a "spectacular" time of her life, and that she was never someone who typically thought about aging. "We can't control it, so I have always embraced it. I'm not trying to look young. I'm trying to age well, age with grace. ... I feel like I've earned these years. I've earned these lines (wrinkles) and I'm proud of them."

In another clip speaking to fellow journalist Vânia Aguiar, LaFlamme added she felt on one hand that her age sort of snuck up on her. At the same time she said she felt she "earned" each year she has aged. "Because of my age, it's a movement where you can openly celebrate the point you're at right now. It's not about hiding anything, it's about embracing what's coming ahead."

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