La Vie en Rose hack asked women to send ‘compromising’ photos

Instagram/lavieenrose

La Vie en Rose was founded in 1984. It’s a Canadian company and a well respected one at that. But recently, the integrity of the company was called into question after a series of emails were sent to women asking them to send lewd photographs of themselves.

“It has come to my attention recently that malicious people have been usurping my name and those of the la Vie en Rose and Bikini Village brands to ask young women to send compromising photos of themselves on the pretext that they have been chosen for a photoshoot casting,” reads a Facebook post by the company’s President, François Roberge on Wednesday.

“Please be advised that this is a fraudulent ploy made by people who are not in any way related to me or la Vie en Rose and Bikini Village.”

The post goes on to say that company was informed of the hack after a number of modeling agencies that typically work for the brands came forward. Hoping to do some damage control before the news spread, the company reached out though their social media channels to ensure that it was known that these requests were not made by any representatives from either La Vie en Rose or Bikini Village.

While no women have reached out to the media thus far concerning the emails, the proactive move will likely prevent this from becoming a major news item.

Additionally, Roberge asked that anyone contacted please inform the company and adds, “I invite you to be vigilant in the information and images you share with people you do not know “in real life.”