The shapewear brand that dominated the Golden Globes red carpet
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In true Kardashian fashion, Kim K.’s SKIMS continue to dominate the shapewear industry. Unlike some of her other gimmicky businesses (sorry, not sorry, KKWBeauty), this venture is garnering respect for filling in huge gaps in the market by offering sculpting and supportive bodysuits and undergarments in a wide range of skin tones and sizes.
Shapewear has also started getting shoutouts on the red carpet, just like luxury designers and makeup brands. On Monday, Kardashian took to Instagram to reveal which celebrities rocked her SKIMS at the Golden Globes. These are the celebrities that have now joined the likes of Selena Gomez, Lisa Rina and Chrissy Teigen.
Priyanka Chopra
Chopra, styled by Mimi Cuttrell, wore what we’re assuming to be the SKIMS Sculpting High Waist Brief under her pink strapless Cristina Ottaviano gown.
Sculpting High Waist Brief
A supportive high-rise brief that holds in your core while shaping and lifting your butt. The seamless construction makes this piece a staple for enhancing your body’s natural shape.
Shop it: SKIMS, approx. $47 ($36 USD)
Saoirse Ronan
The “Little Women” star wore the Solution Short, which paired perfectly with the high-slit of her sequin Celine gown. Ronan was styled by celebrity stylist Elizabeth Saltzman.
Solution Short #2
Designed for high-slit skirts and dresses, this soft and seamless micro-short holds in your core, smooths your thigh, and lifts and shapes your butt.
Shop it: SKIMS, approx. $55 ($42 USD)
Zoey Deutch
While Deutch’s outfit didn’t call for shapewear, stylist Elizabeth Stewart used Skim’s Body Tape to give the actress just the right amount of lift for her deep V-neck custom Fedi gown.
Body Tape
This tonal tape is designed with a slight stretch to move with your body. The adhesive lasts up to 12 hours, and is sweat proof, making it the perfect solution to any garment.
Shop it: SKIMS, approx. $47 ($46 USD)
Fashion search engine Lyst saw a 93 per cent increase for the term “shapewear” between Oct. 2018 and Sept. 2019, including a 45 per cent spike the day after Kardashian officially launched Skims.com. We’ve gathered some fan-favourite shapewear options for you.
OnCore Mid-Thigh Bodysuit
Shop it: Spanx, approx. $128 ($98 USD)
Cooling FX High Waist Briefs
Shop it: Nordstrom, $33 (originally $39)
Nebility Women Waist Trainer Shapewear Tummy Control Body Shaper Shorts
Shop it: Amazon, $27 (originally $31)
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