Kim Kardashian just hard launched a short bob haircut for autumn/winter 24

Kim Kardashian is a world-renowned beauty mogul and more specifically, our go-to for all things hairspiration. With a team of experts at her every beck 'n' call (I mean, I would also have a live-in glam squad if I were a billionaire...), there's no style or cut that the reality star-cum-business head hasn't experimented with, today, resurrecting the 90s flicky bob from her arsenal. Natch.

Just short of 24 hours ago, Dimitris Giannetos, Kim's hairstylist for the occasion – whose clientele also includes the likes of Megan Fox, Camila Cabello and Amal Clooney, to name a few – shared a photo of her fresh new cut on Instagram. Describing the style in the caption of his three-part carousel post, Dimitris wrote: "The 90’s bob."

As shown, Kim has had her once-long raven locks chopped into a shoulder-length bob with the roots slicked down and ends flicking up. Minus the butterfly hairclips, this cut draws inspiration for the popular 90s look – not to mention the deep side parting... erm, hello?! Think: Cameron Diaz as Kimberly Wallace in My Best Friend's Wedding.

Want to recreate a similar look at home? Well, look no further than to my go-to products for recreating a tamed bob look.

Though, before following in Kim's footsteps and committing to the cut, it's worth considering that in a couple of weeks, she may or may not be sporting waist-length tresses. After all, she is the ultimate hair chameleon!

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