Golda Rosheuvel shares her 5 favourite small businesses in London

golda rosheuvel imma bakery
Golda Rosheuvel's 5 favourite small businessesRaccoon London

As we head into the season of gifting, it's the perfect time to consider supporting smaller, independent shops across the UK. Golda Rosheuvel, the actress best known for her starring roles in Bridgerton and Queen Charlotte, is uniquely placed to understand and champion these self-sufficient businesses, as the co-owner of the Oxfordshire-based Imma The Bakery, which was founded by her cousin.

"Small businesses bring so much diversity to our communities and are an important part of my life," Rosheuvel told us, adding that she herself has experienced being part of a "lovely community" through her work with Imma. “I am always inspired by the incredible energy and creativity that small and independent businesses create in the UK.”

It's for this reason that Rosheuvel has this year chosen to support the American Express Shop Small campaign, an initiative that has been running for more than a decade and aims to support independent businesses by encouraging shoppers back into physical stores. The actress also joins the judging panel for Champion Small, a new project inviting Amex Cardmembers to champion their favourite small businesses by nominating them for the chance to win one of 10 business grants worth £10,000.

Below, Rosheuvel shares her five favourite independent business in London – from a contemporary fashion hub to the first consciously queer intersectional bookshop.

The Store X

"The Store X, based in London’s 180 The Strand, merges fashion, art and design and stocks some of my favourite British brands, including SS Daley and Wales Bonner."

180 Strand, Temple, London WC2R 1EA

Follow @thestoresx

small businesses in london
Courtesy of The Store X

Pipoca Vegan

https://www.instagram.com/pipo..."Pipoca embodies sustainable living. Offering low-impact, vegan and organic food products, along with eco-friendly toiletries and cleaning supplies, it has a strong commitment to both health and the environment. The concept of bringing your own container and purchasing only what you need is a great way to reduce waste and promote mindful consumption."

224a Brixton Road, London SW9 6AH

Follow at @pipocavegan

pipoca vegan small businesses
Courtesy of Pipoca Vegan

Toad Bakery

"A gem in Camberwell. There’s something truly special about an independent bakery, especially one that draws such a crowd. The quality of the bread at Toad Bakery is exceptional, and the line is out the door and down the street. Go early!"

44 Peckham Road, London SE5 8PX

Follow at @toadbakery

toad bakery
Courtesy of Toad Bakery

The Common Press

"The Common Press CIC is an incredibly important and vibrant space in London. As the first consciously queer intersectional bookshop, it not only provides access to diverse literature but also serves as a safe haven for the LGBTQIA+ community. Creating a welcoming environment where people can connect, share experiences, and find representation in literature is invaluable."

118 Bethnal Green Road, London E2 6DG

Follow at @thecommonpress

the common press
Courtesy of The Common Press

Ceramica Blue

"Ceramica Blue is a wonderful place. It is focused on creating practical yet charming items that add character to any table and kitchen."

10 Blenheim Crescent, London W11 1NN

Follow at @ceramicablue

small businesses in london
Courtesy of Ceramica Blue

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