Diesel and Savage x Fenty Collaborate on Lingerie and Sleepwear Collection Inspired by the Italian Label’s Edgy Aesthetic
Diesel’s hallmarks of denim and utility wear have been transformed into lingerie and sleepwear in a new collaboration with Rihanna’s Savage x Fenty. Out now, the collection encompasses several styles for both men and women, including unisex pieces, with prices ranging from $30 to $90.
The limited-edition capsule melds Diesel’s edgy aesthetic with Savage x Fenty’s unapologetic, body-positive ethos. Both brands share an appreciation for inclusivity, which is reflected in the accompanying campaign. Dreamed up by Diesel’s creative director, Glenn Martens, and Rihanna, founder of Savage x Fenty, it was photographed by Salvatore Matarazzo on the beaches of Tuscany.
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The campaign depicts “a judgment-free day in the Italian sun, showcasing people of all ages, body types, genders and ethnicities feeling confident in their outfits,” a statement from both brands reads.
The Diesel and Savage x Fenty collection features fishnet and foil prints in the Italian label’s signature fire engine red hue. Diesel’s penchant for distressed denim manifests in trompe-l’oeil prints, while lingerie silhouettes like bustiers, thigh-high stockings, bras, briefs and bodysuits incorporate flocked mesh, burnout velvet and camouflage stretch lace. Each piece is embellished with a cobranded Diesel and Savage x Fenty logo.
Available for purchase now, the collection can be shopped in select Diesel and Savage x Fenty retail stores, as well as online at savagex.com and diesel.com.
As announced exclusively by WWD in August, Savage x Fenty products will now be available at Nordstrom stores and online at Nordstrom.com. This includes the brand’s core offerings, comprising more than 130 bra and underwear styles.
“We are committed to offering our customers the best and most relevant brands in the market,” added Emily Crandall, senior vice president and divisional merchandise manager of women’s apparel at Nordstrom. “This partnership is an exciting opportunity to expand our product selection and appeal to a younger audience seeking the latest in size-inclusive lingerie that embodies everyday sexy.”
Rihanna’s Savage x Fenty and Diesel Hit the Beach in Lingerie and Sleepwear with New Collaboration, See the Campaign [PHOTOS]
Launch Gallery: Rihanna's Savage x Fenty and Diesel Hit the Beach in Lingerie and Sleepwear with New Collaboration, See the Campaign [PHOTOS]
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