Bette Midler for Marc Jacobs: 11 stunning over-60 celebrities who fronted fashion ads

On Thursday, Marc Jacobs revealed that Bette Midler would be the latest star in his spring 2016 ad campaign.

“My earliest memory of Bette Midler was somewhere around the age of nine years old. I remember (at that young precocious age) hearing about her performances in the basement of the Ansonia Hotel’s, Continental Baths. I vividly remember the genuine excitement and love I had for Bette’s music. I was curious and excited by her energy, power and the exuberance in her voice and bold, brassy glamour,” the designer wrote on Instagram.

“To this day, I still credit Bette Midler (unbeknownst to her) with a large part of my foray into fashion design.”

“At age ten when I discovered the image drawn by Richard Amsel for her album cover, I was so instantly enamored by the silhouetted Bette in a black dress wearing platform sandals with a wedge of red curly hair that I recreated it on the back of a jean jacket with acrylic paint and embroidery floss and proudly wore it to school,” he added.

Marc Jacobs isn’t the first brand to look to experienced models and Hollywood heavyweights for its ad campaigns. Over the past few years, numerous brands, from Celine to Kate Spade, have turned to older women in their ad campaigns. Scroll through the gallery to see some of our favourite models and actresses over the age of 60 who have fronted major fashion campaigns.