Job hunting? TikTok might be a good place to start

Aussie job hunters are being encouraged to ditch their cover letters and CVs and, instead, apply for jobs through TikTok.

Global hotel brand Hilton has launched a six-week recruitment blitz on TikTok and is looking to fill a range of roles across the brand’s 17 Australian properties. The jobs on offer include bar attendant, front desk staff, and food and beverage staff.

The hotel giant is asking applicants to post a short TikTok video on why they should get the job, and to tag it with the hashtag #HireMeHilton.

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Hilton’s regional human resources director for Australasia, Mary Hogg, said Aussies were increasingly turning to social media to find work.

“This isn’t surprising when too often the traditional application process can be labour-intensive and doesn’t allow one’s true personality and skills to shine through,” Hogg said.

According to Hilton’s research, 68 per cent of Gen Zs would rather apply for a job via social media than with a resume, while 82 per cent said the time it took to write a traditional application could discourage them from applying in the first place.

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Hilton Surfers Paradise employee and avid TikTok user Kirra Arnott said companies could attract younger staff by using social media for recruitment.

“Social media saves time and is so much easier than writing an entire CV. It also enables us to be our authentic selves and express ourselves creatively,” she told Yahoo Finance.

Kirra has been working for the company casually for the past three years and encouraged applicants to “be themselves and let their personality shine” in their video applications.

Young Aussies finding jobs online

Separate research by recruitment and HR services company Randstad found one in four job seekers under 35 had recently found a job through social media, including TikTok, Instagram, Facebook, YouTube and Snapchat. The figure increased to 45 per cent for Gen Zs.

“We know from our research that different generations are increasingly looking in different places to find work, with Gen Z's eyes turning to social media,” Randstad NSW director Jo Jakobs said.

“Embracing a multi-channel approach in recruitment will help to attract that all-important diversity and supercharge potential through a future-ready workforce.”

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